Branding edition 🎨

Let's build your brief

G'day! 👋 Thank you for taking the time to share the information needed for your branding project. These details will help immensely with quoting, planning and delivery.

Details

NameRequired

EmailRequired

Website URL

Business Name

Project name

What would you like to achieve by working together?

Creating a new brand

Refresh my existing brand

Find areas of improvement (no design)

Unsure

Audience & Brand 🕵️

Knowing who your audience and competitors are will allow me to ensure you stand out in the best way!

1. Describe your business and what it does in one simple sentence

2. Is there a unique story behind the name of the business? Why was your business started and where did the idea come from?

3. What are your business goals?

Next few months

1 year

5 years

Any other goals that are ongoing/not time sensitive?

4. What are your brand values?

These are the core values that your company believes in and stands for. They guide your brand story, actions, behaviour and decision-making. Need inspiration? Click me for examples.

5. Who is your ideal audience/customer that will buy your products/service?

Think about age, gender, personality, income, personality, hobbies etc.

Age range

Gender

Hobbies & Interests

If you’re clear on your audience go into more detail about your ideal customer for your business

6. What are your audience's frustrations/problems they face?

7. Why would your customers specifically pick YOUR service or product over your competitor? What makes you unique?

8. How do potential customers find you?

i.e. social media, online, referrals, etc.

9. How or where do they buy from you?

i.e. website, in-store, etc.

10. Who are your top 3 direct competitors?

Look and Feel 🎨

Let’s dive into creative direction of your brand and get a clearer idea of your vision. Once again don’t worry if you’re unsure on anything. We will go over this in the strategy call as it’s my job as the designer to come up with design solutions and the direction, but it’s good to understand your vision.

1. Create a Pinterest board with branding inspiration.

Think colours, logos, typography, images. Anything that inspires! Alternatively, provide 3 websites with brands you love (not required to be in your industry).

2. What do you like about your Pinterest board or other inspiration?

3. What vision do you have for your brand identity?

4. What goals do you want to achieve by having a new brand identity?

Anything else not listed above?

5. What’s one business and their brand identity that fits with your vision for your brand? What is it you like about the branding?

This doesn’t have to be anyone in your industry - even better if it’s not!

6. What words would you choose to describe your desired vibe and look?

7. Any icon, symbol or image that you are connected to that you WANT to include within your brand?

8. Any icon, symbol, colour or image that you are connected to that you DON’T want to include and would cause conflict within your brand?

9. Anything else you want me to know regarding visuals?

Final details

Do you have any other assets that need updating?

Do you have any other notes or questions?

Thank you! Your submission has been received!