Melbourne Spring Fashion Week, City of Melbourne

MSFW App

A specialised iOS app and interactive billboards to assist visitors with timetabling, fashion news, and booking tickets for Melbourne Spring Fashion Week.

3 screen mockup of MSFW app screens on a dark blue background. First screen: homepage of the app. Displays a header, article cards, and green bar with social media icon links. Middle: loading screen with a green background with an African model wearing a dramatic white dress. Right: An event page screen.
An interactive billboard on Swanston Street, Melbourne VIC. A dark blue background, and circles showing user generated content sourced through hashtags from Twitter and Instagram.

A digital runway

Creating an iOS app for Melbourne Spring Fashion Week was an exhilarating endeavour.

We embarked on a journey to bring the vibrant world of fashion to the fingertips of fashion enthusiasts.

We meticulously crafted a user-friendly interface that seamlessly showcased runway schedules, exclusive interviews, and behind-the-scenes glimpses.

The interactive billboards allowed user-generated content to be displayed to CBD visitors through the use of hashtags.

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What else would you like to see?

© — Shannon Towell Design

Crafted by yours truly, Shannon Towell 😎